Soraya Heras

I design with a holistic, results-oriented vision that shapes product discovery and decisions, with solid experience in HCI, interaction design, systems thinking, and scalable design systems. I also create digital products with no-code tools, designing services, processes, and automations that drive business evolution.

B2B solutions, data, health & wellness, bank, ... Supervision of the project from start to delivery, ensuring that deadlines and quality objectives are met. Implementation and analysis of usability tests to identify and fix problems before launch. Working together with developers, marketing specialists and product managers to align project objectives. Interactive prototypes both in Lo-Fi (wireframes) and Hi-Fi for testing and validation. Creation, documentation and maintenance of design systems, ensuring consistency across platforms and facilitating collaboration between design and development. I've defined scalable components, interaction patterns and usage guidelines, adapting the system to the product's growth and evolving user needs. Special attention to writing microcopies and UX writing, doing clearly, concisely and persuasively and adapting to different contexts and audiences.

Definition, Behavioral Design, Design Thinking, Decision Architecture, User Psychology, Heuristics, Cognitive Biases, Conversion Rate Optimization (CRO), Data-Driven Design, UX Writing, Interaction Design (IxD), Accessibility, iOS, Android