Susana M. Díez De La Lastra

I started as a Freelance Copywriter, then transitioned to Global Content Specialist, and currently hold the position of Global Creative Copywriter. I’m responsible for the brand's global communication, focusing on employer branding, social media, and creative campaigns for passenger, driver, and corporate audiences.

I collaborated with these brands as a Creative Copywriter, conceptualizing brand campaigns, creating scripts for corporate videos, and providing support in day-to-day tasks.

During my freelance period, I also collaborated with Reale Seguros, The Spanish Red Cross, Cabify and independent production companies.

I was a Creative Copywriter for ACCIONA's sustainable mobility brand. I was responsible for defining the brand's tone of voice and creating content for social media, outdoor advertising, events, as well as developing awareness campaigns.