Susanna Tatevosyan

Delivers qualitative and mixed-methods research and analytics projects for agencies and direct clients across healthcare, insurance, finance, FMCG, owning the full lifecycle from pitch and proposal through analysis and board-level delivery.

Shapes research strategy alongside agency partners, refining objectives, designing methodologies, and ensuring outputs drive commercial action. Builds lasting client relationships that convert into repeat business and account growth. Mentors junior researchers on research design, analysis, and client communication, raising delivery standards and building sustainable team capability.

• • Secured repeat engagements with multiple clients through consistent quality and strategic input.

• • Generated £100k+ in follow-up projects through proactive client development.

Led insight projects for public and commercial sector clients within a major media agency, owning end-to-end delivery from scoping and research design through to analysis and reporting. Key contributor to new business development, shaping insight narratives and methodology for pitches, with a track record of high-scoring proposals. Built external profile through conference speaking on award-winning research.

• • Presented award‑winning research on Women's Football at MRG 2019 and MRS & More 2020 conferences.

Delivered mixed-methods research programs across ongoing online research communities and qualitative projects for clients including AFKLM, The Body Shop, Google, Samsung. Partnered with senior consultants to translate insight into actionable recommendations shaping product development, brand positioning, and communications strategy.