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Experiencia
- TMA Digital AgencyBusiness Development Managerjunio de 2026 - Hoy (1 mes)Barcelona, EspañaBusiness Development Manager at TMA Digital Agency, a specialized programmatic advertising agency focused on end-to-end campaign execution.I work with brands, agencies and marketing teams looking to launch, manage or scale programmatic advertising campaigns across display, video, rich media, CTV and audio.If you need support to run a programmatic campaign, I can be your first point of contact: we review your objectives, budget, audience, formats and KPIs, define the right campaign setup and coordinate the execution with TMA’s specialized programmatic team.We can support you with full campaign management, operational support, white-label execution or additional media buying capacity, helping you move from brief to activation, optimization and reporting with a clear focus on efficient execution and measurable results.
- Making ScienceSenior Programmatic Consultantenero de 2026 - mayo de 2026 (4 meses)Barcelona, España- Clients: Iberdrola, Mapfre & EAE.- Full end-to-end management of international digital campaigns across Display, Video, Native, Search, DOOH, Demand Gen, and YouTube.- Strategic collaboration with the planning team to define and implement high-performing campaign strategies.- Budget optimization to ensure efficient allocation and maximize performance while maintaining profitability.- KPI monitoring & optimization (CTR%, VW%, CVR%) to ensure data-driven decision-making and continuous improvement.- Programmatic deal negotiation & management with key vendors to enhance media buying efficiency: Spotify, Netflix, etc.- Data analytics & reporting, leveraging insights to drive campaign improvements and strategy refinements.- Client-facing experience across diverse industries, ensuring seamless communication and execution.- Tech Stack: Display & Video 360, Campaign Manager 360, IAS & Amazon Ads.
- AccentureProgrammatic Advertising Specialistmarzo de 2023 - diciembre de 2025 (2 años y 9 meses)Barcelona, España- Clients: Accenture, Just Eat, BBVA (Germany).- Full end-to-end management of international digital campaigns across Display, Video, Native, Search, DOOH, Demand Gen, and YouTube.- Strategic collaboration with the planning team to define and implement high-performing campaign strategies.- Advanced keyword research and analysis using Google Keyword Planner to identify the most effective targeting opportunities.- Budget optimization to ensure efficient allocation and maximize performance while maintaining profitability.- KPI monitoring & optimization (CTR%, VW%, CVR%) to ensure data-driven decision-making and continuous improvement.- Programmatic deal negotiation & management with key vendors to enhance media buying efficiency.- Data analytics & reporting, leveraging insights to drive campaign improvements and strategy refinements.- Client-facing experience across diverse industries, ensuring seamless communication and execution.- Tech Stack: Display & Video 360, The Trade Desk, Campaign Manager 360, IAS, Google Ads, Google Ads Editor, Amazon Ads.
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Formación
- Bachelor of Advertising and Strategic CommunicationUCES2014Bachelor of Advertising and Strategic Communication