Viviana G.

I'm a PMP certified project manager with an MSc in Project Management and over a decade working at the intersection of marketing strategy and execution, mostly in healthcare, pharma, and financial services, though the principles travel well.

Most marketing teams are full of ideas and ambition. What I bring is the structure that helps all of it land: the project planning, the stakeholder alignment, the governance that turns a good strategy into something that actually ships. That's where I come in.

I work as a fractional marketing project lead, which means I embed with your team for the time you actually need, whether that's a few days a month or a focused sprint on a specific initiative. I've managed brand strategy rollouts across multiple markets, coordinated rebranding programmes end to end, stood up PMO processes where none existed, and helped teams move from strategy to execution management without losing coherence along the way.

The kinds of projects I tend to take on: go-to-market strategy launches, digital transformation work (CRM, marketing automation, website builds), multi-agency coordination, and the occasional project rescue: when something has stalled and needs someone to come in, clarify scope and project governance, and get it moving again.

If you're wondering what it's actually like to work with me: I'm direct, I'm organised, and I care about your project as if it was my own. I build clear reporting so you always know where things stand, and I integrate quickly: with your team, your stakeholders, and your agencies. Trilingual in English, French, and Spanish so nothing gets lost in translation when teams span borders.

At the end of the day, I'm here to bring structure, coordination, and clarity, so your team can focus on the work that matters.