Descripción

I fix slow WordPress and WooCommerce sites.

Most performance issues come from misconfigured Cloudflare, poor hosting setup, or heavy/unoptimized plugins. I diagnose and fix these at the root level.

Typical results:

Load time reduced from ~8s to under 2s
Core Web Vitals passing (LCP, CLS, INP)
Measurable conversion improvements

I work directly on production environments, handling:

Cloudflare (CDN, cache, APO)
Server stack (Plesk, Nginx, PHP tuning)
Database and object cache optimization
Plugin and API bottlenecks

This is not plugin-based optimization. I optimize the full stack.

With 20+ years in web infrastructure, I focus on solving real performance problems, not chasing artificial PageSpeed scores, but delivering stable, fast, production-ready websites.

If your site is slow, I can identify the bottleneck and fix it.

Some examples:

Case 1: WooCommerce performance recovery (8s → 1.2s)

Problem:

WooCommerce store with 5-6s load time on mobile. High TTFB, failing Core Web Vitals, and heavy plugin stack impacting conversions.

Solution:

Fixed Cloudflare cache misconfiguration (bypass rules + cache levels)
Implemented object cache (Redis) and optimized database queries
Reduced plugin overhead and external API calls
Optimized critical CSS and deferred non-essential JS

Result

Load time reduced from ~8s to 1.2s
Core Web Vitals: PASS (LCP < 2.5s)
Significant improvement in conversion rate and bounce rate

Case 2: Cloudflare + Plesk misconfiguration (TTFB reduction)

Problem

High TTFB despite CDN. Incorrect Cloudflare + server configuration causing cache bypass and origin overload.

Solution

Reconfigured Cloudflare (cache rules, APO, headers)
Fixed SSL mode mismatch and origin config.
Tuned Nginx + PHP-FPM on Plesk environment
Enabled proper full-page caching strategy

Result

TTFB reduced by ~60–70%
Stable cache hit ratio
Faster global delivery and consistent performance

Ámbito de especialización en el sector

Idiomas

Inglés
Competencia profesional completa
Español
Bilingüe o nativo
Italiano
Competencia profesional básica

Preferencias de lugar de trabajo

Solo teletrabajo

Lleva a cabo sus proyectos principalmente en remoto

People per Hour
WordPress Specialist
AGENCIAS DE SUBCONTRATACIÓN
julio de 2021 - Hoy (4 años y 11 meses)
Douglas, Isla de Man
WordPress Speed & Server Optimisation Specialist

Performance-driven specialist with over 20 years of technical expertise in transforming sluggish websites into high-velocity digital assets. I specialise in full-stack optimisation, ranging from deep server-side tuning (Linux/Nginx/PHP) to advanced Cloudflare integration and Technical SEO. My approach is data-led, consistently rescuing projects from failing grades to elite Grade A performance, focusing on Core Web Vitals to directly improve user retention and search engine rankings.

Key Performance Achievements

E-commerce Speed Recovery: Rescued multiple WooCommerce stores (e.g., Bamtastic Silver) from "Grade D" ratings, achieving a stable Grade A on GTmetrix and reducing load times from 5.6s to 3.3s.

Core Web Vitals Mastery: Optimised high-traffic content platforms (e.g., 101ideasjourney.com) to reach a 99/100 Google PageSpeed score, successfully passing all LCP, CLS, and INP thresholds.

Infrastructure Efficiency: Reduced total page weight from 1.71MB to 753KB (a 55% reduction) and slashed HTTP requests from 88 to 26 for complex WordPress environments.

AdSense & Third-Party Optimisation: Achieved perfect 100/100 scores on both Mobile and Desktop for ad-heavy sites (e.g., Autodato.com) by eliminating render-blocking scripts and external resource bottlenecks.

High-Speed Rendering: Optimised the complete technical stack to reach sub-second total load times and a 203ms server response time (TTFB) for massive, content-rich recipe portals.
Nginx Cloudflare
Drive Protect Limited
Full-Stack WordPress & Infrastructure Engineer
AUTOMÓVIL
enero de 2021 - Hoy (5 años y 5 meses)
Tonbridge, Reino Unido
Lead WordPress Developer & Systems Administrator

At Drive Protect Limited, I am responsible for the end-to-end technical management of the company’s web ecosystem. My role bridges the gap between high-performance WordPress development and robust server infrastructure management, ensuring maximum uptime, security, and data fluidity.

I oversee the entire lifecycle of our web platforms—from frontend feature development to backend server architecture—maintaining a seamless experience for both the business and its customers.

Key Responsibilities & Technical Achievements:

Infrastructure Management: Managing and optimising the Plesk server environment, ensuring high-performance hosting, automated backups, and rigorous security protocols.
WordPress Development & Support: Leading all WordPress development initiatives, providing ongoing technical support, and ensuring the platform remains lean, fast, and scalable.
Advanced Cloudflare Integration: Implementing and managing Cloudflare (CDN, WAF, and APO) to protect the site from threats while significantly reducing global latency.
Data Integration: Engineering custom data flows and integrations between WordPress and external services to streamline business operations and improve data accuracy.
Full-Stack Performance Tuning: Conducting regular audits of the server-side (PHP/Database) and frontend assets to maintain elite loading speeds and pass all Core Web Vitals.
Wordpress Cloudflare Technical project management
Upwork
Senior WordPress Performance Consultant & Technical Architect
CONSEJO & AUDITORÍA
septiembre de 2020 - Hoy (5 años y 9 meses)
London, Reino Unido
In this capacity, I provide high-level strategic audits and end-to-end performance engineering for enterprise-level WordPress environments. My focus is on solving complex bottlenecks that standard optimisations cannot reach, specifically targeting the synergy between Server Architecture, Edge Computing (Cloudflare), and Frontend Delivery.

Strategic Focus & Responsibilities:

Full-Stack Performance Audits: Diagnosing deep-seated latency issues within the Linux/Nginx/PHP stack and database layers.

Architecture Modernisation: Transitioning legacy WordPress setups to high-performance environments using Object Caching (Redis/Memcached) and advanced CDN strategies.

Technical SEO Strategy: Implementing structured data and fixing crawlability issues while ensuring the site maintains a perfect Core Web Vitals profile.

Security-Performance Balance: Configuring Cloudflare WAF and APO to protect sites without sacrificing sub-second loading speeds.

Selected Project Milestones:
Content & Media Heavyweights: Optimised large-scale portals (e.g., Universo Recetas) to achieve a 203ms response time (TTFB) and sub-350KB page sizes, despite high image density.

Ad-Revenue Preservation: Engineered custom loading sequences for sites using Google AdSense (e.g., Autodato), reaching 100/100 PageSpeed scores while maintaining full ad viewability and revenue.

Payload & Request Reduction: Overhauled complex site architectures to reduce HTTP requests by over 70% and cut total page weight by more than half, ensuring seamless mobile experiences.

Core Web Vitals Turnaround: Led the technical recovery of sites failing Google’s UX metrics, transforming them into "Green Zone" performers (90+ scores) through critical CSS pathing and script de-bloating.
Wordpress Core Web Vitals Nginx Page Speed Optimization Cloudflare