Alexandra Smith

The largest Youtube channel promoting Mallora positively to an engaged, global English speaking audience. With more than 1 million views gained in the past 12 months (as of May 2022), and attracting 160,000 views per month, Mallorca Under the Sun is accompanied by a website and active Facebook Group. I also offer marketing consultancy services and work as a freelance reporter for the Majorca Daily Bulletin.

- Management of all marketing activities for the UK, Ireland and Netherlands markets for the B2B travel brand Bedsonline targeting travel agents as well as additional marketing actions for Hotelbeds (EMEA region).

- Responsibilities include the strategic creation of marketing plans based on historical booking data, client feedback, company growth strategy and industry/ market trends and research in collaboration with other EMEATI (Europe, Middle East & India) Marketing colleagues, as well as key stakeholders in our sales and product teams to meet channel objectives.

- Extensive use of Marketo (with a Saleforce integration) for campaign building email programmes, communications, webinars, sales incentives and competitions to segmented client groups.

- Promotional campaign creation via Maketo from developing the concept, copy writing and working with design teams.

- Working closely with internal stakeholders to identify marketing opportunities to grow revenue and improve customer experience.

- Social Media management: Ownership of the Bedsonline UK & Ireland Facebook page https://www.facebook.com/BedsonlineUKIE/ including regular post creation to drive followers and engagement.

- Other Offline marketing management (budget management, advertising, travel agent events, merchandise, video).

- Supporting the central team with other digital marketing actions including New Client Acquisition, Lost Client Recovery and automated loyalty/ reward initiatives as well as reviewing the performance of these marketing programmes.

- Contributing to the reporting framework to monitor sales, engagement and leads generated through marketing actions and the overall success of marketing programmes.

Responsible for online and offline B2B marketing campaigns for both Hotelbeds and Bedsonline accommodation brands, copy-writing, their implementation and evaluation and use of the Marketo email marketing programme. My role included developing and implementing our B2B and B2C partnership marketing programme 'Marketing Solutions' which is sold to external clients (hotel chains and tourism boards) who wish to advertise on our websites and through our channels. This includes training sourcing staff to sell space via webinars, creating marketing proposals for sales managers, as well as managing, planning and implementing holistic campaigns and reporting on their success using Google Analytics. My role also included the management of the digital and print brochures in the Star Collection portfolio from content to layout and managing advertising space. Previously, I provided cover for the Regional Marketing Manager role for the Bedsonline brand (Europe) for 4-months, annually for 4-years managing and implementing marketing activity targeting travel agents for key European markets including the UK, Spain, France, Germany, Holland, Portugal, Czech Republic and Poland. This involved the creation and implementation of country focused incentive programmes, promotion of key product and offline/online advertising. During this time, I also organised inbound FAM (familiarisation) trips with the 'Palma de Mallorca 365' tourism board inviting travel agents from Bedsonline UK and Bedsonline Germany to Mallorca. My role has also included the creation of offline marketing material (brochures, flyers, destination guides) to meet tight deadlines on a global scale and in multiple languages. I work with marketing colleagues, sales managers, design teams and translators and now content and social media teams across departments in the Hotelbeds Head Office and worldwide, for accommodation and auxiliary revenue brands.