Acerca de Ana Florencia
Currently collaborating as an AI Consultant, focusing on designing and implementing artificial intelligence systems that simplify operations, reduce manual workload, and enhance decision-making for growing teams. Primarily working with marketing and operations teams, addressing inefficiencies, refining processes, and driving scalable automation.
Holds a Licenciatura in Ciencias Políticas y Gobierno from Universidad Torcuato Di Tella, which complements a robust background in IT, marketing, and product strategy. Committed to translating business needs into practical, scalable solutions that teams can seamlessly adopt and sustain.
Español
Bilingüe o nativo
Inglés
Competencia profesional completa
Acepta trabajo presencial
Madrid (hasta 50 km)
Experiencia
- Self employedConsultora independiente / AI Consultant / AI Systems ImplementationHIGH TECHagosto de 2024 - Hoy (1 año y 10 meses)Madrid, EspañaTrabajo con equipos y consultoras que están en crecimiento, diseñando e implementando sistemas de inteligencia artificial que simplifican la operación, reducen carga manual y mejoran la toma de decisiones.Mi foco está en traducir necesidades de negocio en soluciones concretas y escalables que los equipos puedan adoptar en el día a día, no en frameworks teóricos.Colaboro principalmente con equipos de marketing y operaciones, identificando ineficiencias, rediseñando procesos e implementando automatizaciones que permiten escalar sin aumentar la complejidad.
- Mutua MadrileñaScrum Master & IT Project Manager – Digital TransformationBANCA & SEGUROSmayo de 2024 - Hoy (2 años y 1 mes)Madrid, España
- Scrum Master for cross-functional IT teams delivering digital transformation initiatives within a large corporate environment (Insurance).
- Facilitating Scrum ceremonies, managing product backlogs and ensuring alignment between business, architects and development teams.
- Leading the end-to-end migration from Jira Server to Jira Cloud, coordinating Infrastructure, Security and Application Management.
- Designing KPI dashboards (Power BI, eazyBI) to monitor delivery, vendor performance and SLAs, improving transparency for C-level stakeholders.
- Driving process automation using Power Platform and RPA, improving efficiency and reducing manual work.
- Working in a distributed setup across Europe, fully in English, reporting to IT PMO and CIO office.
- Summa solutionsScrum Master – H&M LATAM e-commerce programE-COMMERCEoctubre de 2021 - marzo de 2023 (1 año y 5 meses)Ciudad Autónoma de Buenos Aires, Argentina
- Led Scrum teams (30+ people across countries) for the rollout of H&M LATAM e-commerce platform.
- Implemented Scrum/SAFe practices, coaching developers, QA, UX and infrastructure teams in Agile mindset and ceremonies.
- Managed dependencies and risks across multiple markets, ensuring transparency with boards, metrics and regular reviews.
- Collaborated with global Product Owners and technical leads, improving time-to-market and post-launch stability.
- Worked fully in English with geographically distributed stakeholders.
- Acted as Agile Project Manager for VTEX e-commerce projects, using Scrum to plan, prioritise and deliver new features.
- Translated business needs into user stories and technical requirements, aligning stakeholders and development teams.
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Formación
- Licenciatura Ciencia PolíticaUniversidad Torcuato Di Tella2020
- Full stackAcamica2019
Certificados
- Certificación en Brand Personal ConsultantAmerican Business College2026
- Certificación en Inteligencia ArtificialAmerican Business College2026