Acerca de Christine
Alemán
Bilingüe o nativo
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Competencia profesional completa
Español
Competencia profesional completa
Experiencia
- BlackdogCo-Founder and Content StrategistAGENCIAS DE SUBCONTRATACIÓNseptiembre de 2018 - Hoy (7 años y 8 meses)Madrid, EspañaServicios de creación de contenidos y consultoría de marketing para empresas B2B
- Putzmeister Ibérica S.A.Marketing DepartmentINGENIERÍA MECÁNICAabril de 2010 - mayo de 2017 (7 años y 2 meses)Madrid, EspañaContent strategy• Spearheaded company-wide internal cross-disciplinary working group fostering quality content creation (-> see bestsupportunderground.com), designed inbound marketing planContent creation & management• Drafting content in English, Spanish and German, in particular commercial literature, webpage content and press releases alongside graphic designer, technical and sales departments• Managing distribution of content through the company’s own relevant internal and external channels, paid media, industry media as well as eventsMedia planning• Yearly planning and budgeting of industry media plan both off & online• Analyzing & optimizing campaign ROI
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Formación
- Modern Languages and Business Studies, Applied LinguisticsJustus-Liebig-Universität Giessen2009Combined studies of English, Spanish and Business Management, majored in English Applied Linguistics. Thesis: "The Representation of the 2008 Financial Crisis in Political Speeches and Newspaper Articles. A Discourse Analytic Approach." Interdisciplinary diversified program with the involvement of foreign language departments and the Department of Business and Economics.
- Marketing ManagementEAE Business School2013