Acerca de Estefanía
Español
Bilingüe o nativo
Inglés
Competencia profesional completa
Francés
Nociones
Italiano
Nociones
Experiencia
- FeedyCMOmarzo de 2022 - julio de 2022 (4 meses)• Preparing and running the branding, Influencer Marketing plan and Social Media global strategy.• Building close relationships with influencers and content creators. Creating and launching, 'Feedy Creators" and 'FeedyTalks' project, 'all you need to know about the #creatoreconomy'.• Account Manager meeting the client's needs and working closely with the product team to share feedback.• Working closely with the CEO to plan and run the commercial strategy.
- FreelanceFreelance Consultantenero de 2021 - febrero de 2022 (1 año y 1 mes)• Influencer Marketing Consultant.• Influencer Marketing Projects and Posts.• Influencer Manager
- 21 ButtonsInfluencer Marketing Managerjulio de 2019 - octubre de 2020 (1 año y 3 meses)Boston, MA 02163, USA• Launching the App in Mexico and leading the maturity and success in the Mexican market, while also helping to develop 21 Buttons' various new projects for the Spanish marketing, like "Boxes by 21 Buttons"• Analyzing multiple KPI's in order to take business decisions to reach the company's objectives and performance improvement.• Define and implement digital strategies focused on 3 main goals: influencers onboarding, brand awareness, and user acquisition, as well as social media management.• Working with all kinds of influencers and agencies to create strong partnerships. Managing a monthly budget of 200K+€ for paid actions.• Working closely with the product team to develop specific features for new countries.• Tools: Tableau, Appsflyer, JIRA, Excel, Canva, Mailchimp, Klear
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Formación
- Master of Business Administration - MBA, Negocios internacionales/Comercio internacionalUdima Universidad a Distancia de Madrid2016Master of Business Administration - MBA, Negocios internacionales/Comercio internacional
- Inglés C1-C2Cámara de Comercio de España2017Inglés C1-C2
Certificados
- Fundamentals of Digital MarketingGoogle Digital Garage Credential ID KHG 5XG TCG2022
- Copywriting for Social MediaDomestika2022