Professional Experience:
Lefic Marketing Consulting – Founder (Nov 2023 – Present)
1. Oversees a team of digital marketing experts providing a comprehensive suite of services to businesses of all sizes.
2. Specializes in Performance Marketing, Branding, Social Media, Web Design, and CRM/Data.
Consultant – Chief Marketing Officer & Head Of Marketing (Dec 2021 – Dec 2023)
1. Proven track record of driving growth and improving brand awareness, conversion, and overall performance for SMBs across various industries (B2C/B2B).
2. Led numerous marketing strategies for clients such as Jove Insurance, Baanx, P3.fi, ICEX, and ASK Media Group.
Senior Digital Marketing Manager – AliExpress(June 2021 – Dec 2021)
1. Developed and executed comprehensive digital marketing plans for Spain, Italy, and France.
2. Managed large-scale campaigns and partnerships, collaborating with cross-functional teams and external agencies.
Digital Marketing & E-commerce Manager – UNIQLO (Jan 2019 – June 2021)
1. Implemented full funnel marketing strategies for UNIQLO across the UK, Spain, Sweden, and Denmark.
2. Managed website, APP, and store traffic strategy across SEM, SEO, Social Media, Affiliates, Display, and Email channels.
3. Coordinated 6 internal team members and multiple European agencies for 9 different markets.
Digital Marketing, E-commerce & CRM Manager – L'ÓREAL(Jan 2017 – Dec 2018)
1. Led the digital and e-commerce strategy for the Luxury Products Division, aligning with business objectives.
2. Managed multiple digital marketing channels (branding/performance) and implemented CRM platforms and strategies.
3. Led a team of 3 employees and coordinated with 6 external agencies for successful implementation and results.
4. Increased B2C online sales and engagement for B2B clients such as Amazon and El Corte Inglés.
Digital Marketing Specialist – LELYNX (Rastreator FR) (Jan 2016 – Dec 2016)
1. Managed and optimized Google, Display, Outbrain, and social campaigns and platforms.
