¡Bienvenido al perfil Malt de Federico !
Localización y desplazamiento
- Localización
- Madrid, España
- Puede trabajar en tus oficinas en
-
- Alrededor de Madrid y 50 kms
Preferencias
- Duración del proyecto
-
- ≤ 1 semana
- ≤ 1 mes
- Entre 1 y 3 meses
- Entre 3 y 6 meses
- Tamaño de la empresa
-
- 1 persona
- 2-10 personas
- 11-49 personas
- 50 - 249 personas
- 250-999 personas
+2 autres
Verificaciones
Firmado el código de conducta freelance
Consultar el código
Idiomas
Categorías
Habilidades (50)
Federico en pocas palabras
Actualmente realizo proyectos como consultor de marketing para pequeñas y grandes empresas en todo tipo de sectores: Retail, fashion, beauty, marketplaces, health, fintech, etc.
Si quieres aprender más sobre Marketing Digital o quieres mejorar la estrategia de marketing de tu negocio no dudes en contactarme.
Experiencia
P3 Financial Group – Fintech, Marketplace, Insurance.
Head of Marketing
●Develop, launch and implement the marketing strategy for https://zapp.world/ (Marketplace APP in Pakistan).
●Management, lead and coordination of marketing & design teams from Finland and Pakistan.
ALIBABA – Marketplace
Head of Performance and Digital Marketing
●Develop and execute comprehensive digital marketing plans and manage large scale campaigns and partnerships.
●Collaborate with various cross functional teams and lead various external agencies.
UNIQLO – Fashion Retailer
Senior Digital Marketing & E-commerce Manager
●Develop and implement digital and marketing strategies for E-Commerce aligned with the trading calendar and stores to increase revenue through SEO, SEA, Affiliates, Display, Email, APP and Social Media.
●Conducted vendor selection for the Paid Search, Paid Social, Affiliates, Display divisions of UNIQLO Europe business.
●Management and lead of four European agencies (Merkle, Zenith, AWIN and Criteo): 15 different teams.
L'ORÉAL – Beauty Retailer
Digital Marketing & E-Commerce Manager
●Deployment e-CRM programs, (Loyalty, MGM and RFM): online database recruitment and CRM analytics to develop the trading strategy.
●Online marketing management and social media strategy: media campaign planning and optimization (traditional and programmatic media buying), partnerships, mobile, SEM, SEO, Social, email marketing, video marketing and relations with key influencers to boost sales and maximize ROI.
●Google Analytics and Salesforce: KPI´s tracking to ensure the results.
●Coordination and management of partner agencies (MRM Worldwide, Make, Labelium, Zenith, ICP logistics, Divisadero), local teams and international teams.
LELYNX.FR– Insurance Comparator
Digital Marketing specialist
●Analysis and reports of customer behavior onsite: Google Analytics & Adobe.
Recomendaciones externas
Consulta las recomendaciones de Federico