Fernando R.

As a Salesforce System & Application Architect (30x Certified), I specialize in Sales Cloud, Service Cloud, Revenue Cloud (CPQ & Billing), Data Cloud, and Agentforce, leading enterprise-scale digital transformations that unify data, optimize revenue operations, and elevate customer and agent experiences.

I have successfully delivered end-to-end Salesforce programs across Energy, Communications, Health, and Financial Services, enabling organizations to monetize data, automate revenue cycles, and achieve operational excellence through AI-driven engagement and real-time data activation.

My expertise spans CPQ, Billing, OmniStudio, AWS Connect, and Service Cloud Voice, designing connected ecosystems that bring together sales, service, and finance teams under a single, intelligent platform.

As an early Agentforce Certified Specialist, I help organizations harness Salesforce AI + Data Cloud to empower agents with predictive insights, intelligent case routing, and proactive service experiences.

Recognized as a trusted advisor and strategic architect, I bridge technology and business transformation — aligning Salesforce solutions with global revenue goals, compliance frameworks, and long-term scalability.