Jordi Feliu

PROFILE

Passionate about continuous improvement and process measurement for results optimization. Great capacity for abstraction and approach to processes and studies to avoid unwanted biases. I do not like processes that require too many manual maintenance, so I work to avoid them

PROJECTS

Mkt Campaign and Segmentation tool (

Dashboard to measure multichannel campaign results (GA, Social Media, CRM…). Developed in QlikSense. It also created target list using different criteria. It was integrated with marketing automation tool. Developed in QlikSense.

Finance indicators tool (

Tool that transforms and upload MS Excel accounting journal into a dashboard that visualize main reports and a large number of financial KPIs. Developed in QlikSense.

Machine learning

Different projects related clients clustering, churn analysis, basket analysis, RFM and Lifetime Value models.

Teaching

University and in-company courses related to Data Analysis