Acerca de Kevin
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Experiencia
- MetroviasSocial Media Managerfebrero de 2018 - junio de 2023 (5 años y 4 meses)Buenos Aires, Argentina▪ Defined and implemented the communication strategy for all digital channels;▪ Executed and optimized advertising campaigns on social media and Google;▪ Prepared and delivered performance reports, conducting social media analytics;▪ Managed the online community, engaging in Community Management;▪ Initiated the establishment of new social media platforms, and analyzed and executed content marketing strategies;▪ : Successfully launched a new brand campaign. Generated over 12 million impressions. Achieved a 600% increase in interaction, engagement, traffic, and followers on social media.
- Ford ArgentinaSocial Media Strategistagosto de 2015 - febrero de 2018 (2 años y 6 meses)Buenos Aires, Argentina▪ Designing and implementing digital communication and social media strategy.▪ Creating and developing content for Facebook, Instagram, YouTube, and the website.▪ Generating weekly and monthly reports, analyzing, cross-referencing, and interpreting metrics and data from measurement tools to uncover new insights into user behavior and brand performance.▪Strategically managing and distributing advertising on social media platforms.▪ Initiating and strengthening lasting relationships with models, athletes, and influencers to enhance brand development.▪ Collaborating with the marketing department on digital communication initiatives aimed at increasing each auto brand's market share. ◉▪To position Ford's digital channels as the #1 in terms of traffic, followers, interactions, and engagement in the local automotive industry.▪ Ford Argentina achieved the second-best reputation among local automotive companies for three consecutive years, according to the rankings published in Revista Apertura during each period.
- Illuminati LabSocial Media Analystjunio de 2014 - junio de 2015 (1 año)Buenos Aires, Argentina▪ Proposing, developing, and promoting digital marketing initiatives that serve as the bridge between the brand and its audience, including the potential customer base.▪ Building, managing, and overseeing the online community surrounding the brand on the internet, cultivating stable and lasting relationships with the target audience.▪ Establishing and managing digital communication channels tailored to the brand's needs, including blogs, Facebook, Twitter, and YouTube.
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Formación
- Master's degree - Corporate Communication ManagementUniversidad Austral, Buenos Aires2017Master's degree - Corporate Communication Management
- Bachelor of Arts in CommunicationUniversidad Sergio Arboleda2008Bachelor of Social and digital Communication