Luis Amaro

Brand Identity & Guidelines Development for AI-Powered Marketing Startup · Visual Identity System · Creative Direction · Video Editing · Design Team Mentoring · Brand Strategy · Digital Marketing · SaaS Branding · Italy

Two month Project for the creation, definition and enforcing of the brand guidelines for an AI Whatsapp marketing startup

Led a multidisciplinary team to develop cohesive visual branding and communication design assets for global campaigns, using Figma and Adobe CC, ensuring alignment with company design systems and brand identity. Mostly for the Pharma Market

· Print Design

· Editorial design

· Social Media

· Coordination of the art department

· Creation of key visual and main concepts for large campaigns

· Creative thinking

· AI Research, innovation and creation of pieces

Brands i work with: Unilabs, Australis, Leukoplast, MM packaging

Leader of the graphic department, leading brand keeping, brand managing, and creation of various brand systems, mentoring of graphic and audiovisual artists. Photography direction, video direction, app design, web design, brand strategy, corporate communication, creation, conceptualization and presentation of concepts for new businesses, creation of on-site content for musical events

Brands i worked with:

RADIO FLAIXBAC, FLAIX FM, FC BARCELONA, DIR, SAGRADA FAMILIA,FUNDACION PASSEIG DE GRACIA

·Brand Direction

·Brand Keeping

·Logo Design

·App Design

·Creation of different types of graphics for social media.

·Corporate Design

·Design of Stage Graphics

·Poster design

·Art, photography and video direction

·Video Animation and Video editing

· Presentations

· Use of Artificial Intelligence