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Luis Guillermo Morales RayaLG

Luis Guillermo Morales Raya

Sr Shopify Developer CRO & Frontend Developer

250 €/día
Cuernavaca, MX
8-15 años

Tiempo medio de respuesta: 1h

Acerca de Luis Guillermo

I help brands build, customize, and scale high-performing Shopify stores with clean, scalable, and conversion-focused development.

I’m a Senior Shopify Developer with 5+ years of experience working with Shopify and Shopify Plus, specializing in custom theme development, advanced Liquid architecture, and complex frontend implementations. I focus on delivering tailored solutions that align with business goals, not just standard setups.

I’ve worked on multiple projects involving:

Custom Shopify themes (OS 2.0)
Advanced Liquid development and dynamic sections
Frontend development using JavaScript (ES6+), HTML5, and CSS3
Shopify API integrations and third-party app customization
Store migrations (WooCommerce, BigCommerce to Shopify)
Performance optimization and responsive design

What differentiates me is my ability to translate business requirements into scalable Shopify solutions while maintaining clean code, flexibility, and long-term maintainability.

I typically handle end-to-end Shopify development, from building custom storefronts to implementing complex features and integrations.

Available for freelance and long-term projects.
  • Español

    Bilingüe o nativo

  • Inglés

    Competencia profesional básica

Acepta trabajo presencial
Cuernavaca (hasta 50 km)

Experiencia

  • Power Digital Marketing
    CRO Shopify Developer / Growth Frontend Engineer
    agosto de 2023 - enero de 2026 (2 años y 5 meses)
    San Diego, CA, USA
    Focused on improving key business metrics such as conversion rate, AOV, and revenue per session through experimentation, data-driven UX decisions, and highly customized Shopify implementations.
    Owned and executed CRO initiatives on Shopify, translating experimentation roadmaps into production-ready implementations without relying on third-party apps.
    Shopify Plus Development Shopify Liquid (Advanced) Shopify API & Integrations Custom Shopify Themes (OS 2.0) Personalización del CMS
  • Canvas Lab
    Sr Shopify Developer
    E-COMMERCE
    septiembre de 2023 - agosto de 2024 (11 meses)
    Monterrey, Nuevo Leon, Mexico
    As a Senior Shopify Developer at Canvas Lab, I was responsible for creating innovative e-commerce solutions tailored to client needs on the Shopify platform. My role focused on optimizing and enhancing Shopify themes, improving checkout flows, and implementing new features that drive conversions. I also developed several custom applications using Node.js that connected to the Canvas Lab website via API, further enhancing the site's functionality and user experience. Additionally, I played a key role in optimizing the overall performance of the website, ensuring a seamless user experience and boosting the site’s efficiency and reliability.
    Shopify Plus Development Shopify Liquid (Advanced) Custom Shopify Themes (OS 2.0) Shopify API & Integrations Expert Shopify
  • Sunshift Dev
    Shopify Theme & App Developer
    E-COMMERCE
    agosto de 2022 - octubre de 2023 (1 año y 2 meses)
    Development of private Shopify apps, ensuring seamless integration and enhanced functionality for clients. Creation and customization of Shopify themes to improve user experience and align with brand identity. Utilized React.js, Vite, Shopify, and TypeScript to build robust and scalable solutions.
    Shopify Plus Development Shopify API & Integrations Shopify Liquid (Advanced) Expert Shopify Custom Shopify Themes (OS 2.0)

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Formación

  • NestJS: Node + Typescript al estilo Angular para crear APIS Shopify App Development with Node, React, REST API & GraphQL Curso Práctico de Frontend Developer E-commerce y contenido (CMS) Curso de ECMAScript 6+
    NestJS: Node + Typescript al estilo Angular para crear APIS Shopify App Development with Node, React, REST API & GraphQL Curso Práctico de Frontend Developer E-commerce y contenido (CMS) Curso de ECMAScript 6+
  • Grado en Ingeniería, Ingeniería en
    Universidad Nacional Autónoma de México
    2020
    Grado en Ingeniería, Ingeniería en

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