Monica A.

Full-service Executive Video Producer & Creative Video Director with over 10 years of experience in corporate and commercial video production and branded content. I've led video campaigns for and involving top global companies such as Amazon, HP, Intel, Ferrovial, RCD Espanyol, Cabify, and Universal Music.

With a strong background in Film Directing, I specialize in high-impact live-action commercials, engaging corporate videos, and cinematic testimonial films for digital and social platforms. I also direct high-end commercial photoshoots to maximize on-set value for my clients.

Although based in Barcelona, most of my clients are international (mainly from the US, Northern Europe, and China), and I travel for shoots when needed. I work fluently in both English and Spanish, which is a especially valuable for global teams and cross-border brand alignment.

My operational model combines the creative and strategic mindset of an advertising agency with the technical execution and infrastructure of a production house, acting as your dedicated freelance partner.

From concept development to final delivery, I lead projects end-to-end, keeping quality high and approvals smooth. I develop concepts, scripts, visual references, and treatments, then translate them into clear shot planning, storyboarding, on-set direction (actors and non-actors), post-production, and polished finishing.

Como productora audiovisual de Amazon en España me encargo de crear vídeos de branded content para esta prestigiosa compañía.

Asesoré al cliente, que no tenía experiencia previa en la materia, respecto a las herramientas más apropiadas para iniciarse en la producción audiovisual y la edición de vídeo. Le asesoré sobre software de edición, técnicas de montaje de videoclips, plataformas de stock footage y tipos de suscripciones recomendadas, y aporté ideas de storytelling visual.