Marianna Garcia

Redesigning the core streaming experience for Movistar+, ensuring a cohesive ecosystem across TV, Web, and Mobile. Focus on optimizing complex user journeys and scalable design systems to align with global industry standards. Leading the integration of AI-driven features within the Video & Entertainment Innovation team to personalize user discovery and engagement.

Freelance project: Partnering with Google Cloud stakeholders to architect digital products from discovery to delivery. Responsible for end-to-end design processes, including high-fidelity prototyping and interaction design, to streamline communication and operational efficiency for enterprise-level clients.

Freelance project: Executed the end-to-end UI/UX redesign for the Riva e-commerce platform, focusing on friction-less checkout flows and mobile-first navigation. Conducted usability testing and user research to iterate on wireframes, resulting in a seamless shopping experience across Native App and Web.