Percy Cuba Del Castillo

Paid Media & Digital Marketing

• Managed and optimized paid media (Google Ads, Meta Ads): ad creation, testing, and scaling.

• Localized social media content to ensure market relevance.

• Website optimization SEO (CMS). Growth & Brand Awareness

• Led brand growth strategies across Spain, the Netherlands, and Belgium.

• Ran influencer marketing, PR campaigns, and organized local events.

• Implemented UGC strategies to enhance engagement and authenticity

• Oversee the affiliate program and cultivate B2B partnerships to expand market reach. CRM & Email Marketing

• Built customer base; developed and managed mailing database (ActiveCampaign).

• Planned and executed regular mail-outs to nurture leads and drive sales. Analytics & Reporting

• Tracked performance using Google Analytics, Roistat, Meta Business Suite, Amazon Seller tools, and in-platform ad reporting.

• Delivered weekly performance reports and actionable insights.

• Oversaw Amazon Seller Central Team & Project Management

• Led a team of 3 using Jira for task management and Slack for daily communication.

• Set KPIs and ensured smooth cross-market execution.

During this project, I developed and optimized digital campaign copy for Europcar, delivering clear, on-brand messaging with strong calls to action aligned with business objectives. The work focused on driving customer engagement, boosting conversions, and maintaining consistency across all digital channels.

• Lead strategic initiatives to drive growth and brand awareness in the Dutch market.

• Develop and execute targeted online marketing strategies tailored for the Dutch audience.

• Manage advertising campaigns on Facebook, Instagram, Tik tok and Google Adwords to reach and engage the target demographic effectively.

• Oversee the affiliate program and cultivate B2B partnerships to expand market reach.

• Implement CRM systems and execute email marketing campaigns to foster customer relationships.

• Coordinate press releases and PR activities to strengthen brand visibility and reputation.

• Focus on building a loyal customer base in the Netherlands and Belgium through personalized marketing efforts.

• Utilize analytics tools to track performance and optimize advertising strategies.

• Optimize the Waynabox website's SEO for Dutch and Belgian customers.

• Manage social media channels and collaborate with local influencers and UGC creators to amplify brand presence.