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Rubén Vilela FreireRV

Rubén Vilela Freire

Data Product Manager & Strategist | Retail | BI

558 €/día
La Coruña, ES
3-7 años

Tiempo medio de respuesta: 1h

Acerca de Rubén

Do you have data but lack the insights to make decisions?
I help companies, especially in the Retail sector, transform their data into operational profitability.

I am an Engineer and Data Scientist with strong business acumen (MBA in progress). After 5 years as a Big Data Specialist at Inditex, leading strategic projects for Finance , HR and Operations, I now bring that expertise to your business.

What do I bring to your project?

Hybrid Vision: I translate complex business needs into scalable technical solutions.

Business Intelligence: I design dashboards that teams actually use (focused on UX and performance).

Data Strategy: Definition of roadmaps and architectures in the cloud.

Advanced Analytics: Sales predictions, Analysis frameworks or Marketing Mix Modelling.

I don't just deliver code or reports; I design tools that impact the bottom line.

Skills:
Retail, Business Intelligence, Data Strategy, Snowflake, Power BI, Databricks, Machine Learning, Marketing Mix Modelling
  • Español

    Bilingüe o nativo

  • Inglés

    Competencia profesional completa

  • Francés

    Competencia profesional básica

Solo teletrabajo
Lleva a cabo sus proyectos principalmente en remoto

Experiencia

  • Pull & Bear
    Big Data Specialist
    junio de 2021 - marzo de 2025 (3 años y 9 meses)
    Led projects at the intersection of business strategy and advanced analytics for Pull&Bear, a brand of Inditex, the world's largest fashion retailer.

    Enterprise BI & UX: Designed and deployed a mission-critical Power BI ecosystem (10k+ monthly visits, 500+ active users). Focused on high-performance UX/UI and implemented scalable Row-Level Security (RLS).

    Data Engineering & Architecture: Architected complex business logic in Snowflake and optimized CI/CD pipelines to ensure data governance. Played a key role in the migration from legacy systems (Microstrategy) and Delta Lake to Snowflake.

    Strategic Leadership: Co-defined data roadmaps with Directors of Finance, HR, and Operations. Led a data-driven marketing strategy that resulted in tripling investment across two key markets.

    Advanced Analytics & AI:
    Developed Sales Forecasting models (Databricks) to optimize stock allocation.
    Created Customer & Product Clustering models that directly influenced operational decisions, such as updating the global sizing system.
    Built a Marketing Mix Model (MMM) to predict and simulate ROI on marketing spend.
    Microsoft Power BI Snowflake Databricks MMM Technical project management
  • C&F Building Contractors
    Site Engineer
    diciembre de 2018 - noviembre de 2020 (1 año y 11 meses)
    Managed logistics, production, and on-site supervision for three construction projects (€20M combined value).

    Relevance to Data: Gained first-hand understanding of operational bottlenecks in construction, providing the domain knowledge necessary to apply Data Strategy in the AECO (Architecture, Engineering, Construction and Operations) sector.
    Autocad Revit Project Management Civil Engineering
  • University of A Coruna
    Visiting Researcher
    CENTROS DE INVESTIGACIÓN
    marzo de 2017 - febrero de 2018 (11 meses)
    R&D focused on real-time motion capture systems using Kalman filters.

    Achievement: Published two international papers, demonstrating strong capabilities in complex mathematical modeling and algorithm optimization.
    R&D Computer Vision

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Formación

  • MSc Data Science
    EF Business School
    2022
  • MBA
    Universidad Oberta de Catalunya
    2026

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