Luz Friné Gadea Perez

I lead Social Ads as its CEO & Founder, a marketing agency devoted to amplifying sustainable and social initiatives. We're catalysts for change, merging visibility with action through customized digital marketing, impactful advertising, and community-building.

But our mission goes beyond visibility, we also promote action through sustainable trainings and curated events. Ensuring that meaningful initiatives not only get noticed but also drive tangible change.

🌿 Core Offerings:

- Tailored Marketing Strategies

- Paid media (Google Ads, LinkedIn ads, Meta ads...)

- Social Media & Engagement

- Web Design UX & SEO Optimization

- Lead Generation

- Content Creation

- Google Ads Grants application and management

- Marketing courses

- Sustainable practices courses

🏆 Milestones:

- European Tender won to lead marketing strategy of paid media, management and implementation SEM campaigns for EIT urban mobility funding call.

- European Tender won to manage and implement paid media campaigns and manage social media for ENICMED program to promote sustainable tourism. (Breathing Land Project).

- Tender won to plan, prepare , implement and deliver a circular economy training for the creative and cultural industries. Under Carismed project funded by ENICBCMED.

- Tender won in consortium with Finnova Foundation to support the project in its inception of a new public coworking space for entrepreneurs by creating its visual identity, website and marketing strategy.

- Tender won to work with EIT Food & EIT digital, managing a mentorship program and a startup competition of water scarcity problem solver.

- Helped more than 15 nonprofits to gain Google Ads grants, where Google provides nonprofits up to 10,000$ per month of in-kind search advertising.

-Vast experience creating and managing awareness campaigns focused on advancing innovation and sustainability.

During more than a year I managed a team of Google Ads Product Trainers who are focused on ongoing training for tenured sales reps in the google project. This role required the following responsibilities:

- Measure KPIS / Performance of my team and take any actions necessary to reach our target by the end of each quarter.

- Monitor, coordinate and attend the Quarterly Based Review with the client for each Line of business under my responsability.

- Align with the Training Manager and Google EMEA Knowledge manager assigned to ensure that ongoing trainings and Google mandatory trainings are planned, developed and delivered based on a training needs analysis and in conjunction with business needs, new product launches, features etc.

- Ensure sales and product training are clearly defined, documented and delivered for each role within their Line of Business on a weekly basis.

- Align with the management team of the LOB assigned (Cluster managers, TL,..) on a weekly basis to review the training plan progress and quality insights, and to collect feedback and needs.

- Conduct coaching 121s with product trainers in my team.

- Manage daily huddles and agenda of the teams.

As a Google Ads trainer 👩‍🏫, working in Teleperformance for Google. I developed and delivered comprehensive training sessions for new hires and provided ongoing instruction for experienced staff 👩‍💼, incorporating innovative gamification techniques to enhance interactivity and engagement.

Main tasks:

- Develop Training Material: Create or select appropriate training content.

- Maintain Expertise: Stay updated on the latest Google Ads features and best practices.

- Deliver Training: Conduct educational sessions that are engaging and informative.

- Facilitate Hands-On Practice: Guide employees through practical exercises using Google Ads.

- Assess Learning: Measure employees' understanding and application of the training.

- Provide Support: Offer help and answer questions during and after the training period.

- Monitor Progress: Track and report on how well employees apply their Google Ads knowledge in their roles.