Georgina Sala

. Lead The experience design team . Unite skills across 7 capabilities — User Research, Product Design, Interaction Design, Service Design, Visual Design, Content strategist and Data Design— to develop holistic experiences inclusive of all users across all aspects of service, product or event to deliver revenue-generating pieces of the customer journey . Meet and exceed customers' expectations by truly listening to customers and their problems as part of the experience design process and conducting real world experiments, rather than purely relying on traditional market research or historical data . Minimize uncertainty and risk of innovation by engaging users through a series of rapid prototypes to learn, test and refine concepts Ensure DBI solutions are loved by our customers: Design user-friendly application interfaces, applying best practices on user-friendliness and user experience. . Define style guides and norms (including those for BI), reflecting customer guidance from customer office team . During co-creation, facilitates experience design (including design thinking workshops), to systematically study target users (e.g. agents, UW…) and ask the right questions to understand user flow/customer journey, user challenges and inform the use case / product design process and business model propositions leveraging design thinking methods. Synthesize findings and communicate to the rest of the team and key stakeholders in clear, actionable, engaging ways.

Responsibilities:

• Lead the design team to create data product, activities, solutions across Zurich.

• Support the Head of Applied Analytics and Product Lab with the executive management of the data product design activities: customer relationship management, pricing, budget, resources and delegation of the tasks, communication and escalation.

• Part graphic design, part data analytics, trained in visualisation and user experience and capable of using their aesthetic design-eye when solving data-driven business questions.

• Evangelise a user-centric methodology by implementing the Design Thinking, User Centric approach for the development of your products.

• Support the lean execution-focused Lab team with oversight of all visual/data product activities: customer management, design, build and transition to projects and support.

• Build and maintain strategic relationships with the data external partners and be the organisation's voice for these practices.

• Build user communities for data design and propose re-usable assets (experience exchange, training) to improve the group dynamics.

• Organise roadshows and events to syndicate the best leverage and usage of design, technologies and solutions across Zurich.

• Drive a lean execution-focused team for rapid delivery leveraging multi source staffing models, including internal and external partners.

• Tight collaboration with Enterprise Architecture, Data Delivery and Purchasing.

Responsibilities

-Create outstanding UI/UX for an ecosystem of products and services for patients, health care professionals and caretakers

-Be the subject matter expert in user-centred design practices

-Shape the UI/UX vision for all the new digital solutions of Roche Diabetes Care Digital Hub

-Plan, coordinate, and conduct user research, participatory design, and usability testing and human factors with stakeholders including clients and partners

-Manage multiple competing priorities across distinct products

-Effectively communicate research findings, conceptual ideas, and detailed design rationale both verbally & visually

-Articulate design rationale as a means to balance user needs against business goals

-Oversee the progress and growth of the UI/UX team, providing support, design direction, and mentorship

-Plan and lead stakeholder presentations, workshops, and discussions that clearly articulate the rationale of the design

-Participate in all stages of the product design and development lifecycle, including initial ideation, validation, design, testing, and post-launch evaluation Achievements

-Create the Design System for Roche Diabetes Care digital hub

-Drive the organisation to be user-centric, data-driven and agile, using methodologies like design sprint and design thinking

-Setup from the ground up a design team globally to develop the UI/UX for all the digital solutions (https://www.rochediabetes.com/ecosystem)

-Launch a mobile pump application (class IIb) to control Accu-Chek® Insight Pump to deliver a bolus and replace the controller (http://bit.ly/rochePump)

-Launch a meter-less solution to help patients measure themselves using Accu-Chek® Active test strip with Artificial Intelligence(http://bit.ly/ rocheSugarView)

-Launch an HCP solution, Smart Pix Online (Web: http://bit.ly/rocheSPOL)

-Launch GluciCheck App. Meal tracking fro diabetes

-Launch a nutritional behaviour application Pilot for a counting carb solution with Artificial Intelligence