Inés I.

At Qustodio, I work as the sole Content Designer within the product team, shaping how content supports the user experience across the entire product.

I define and maintain a consistent voice and tone, ensuring clarity across key user journeys such as onboarding, in-app messaging and notifications. I collaborate closely with product managers, designers and stakeholders to turn complex features into clear, actionable experiences for both parents and children.

I also lead initiatives to improve engagement and usability through content, including testing and iterating on messaging, and contributing to a scalable content system to ensure consistency as the product evolves.

• Led content design and UX writing for multiple clients, ensuring user-centered, engaging, and conversion-driven experiences.

• Developed multilingual content strategies, working with localization teams to adapt content across diverse markets.

At Adam Data Center, I led the content strategy and content design for new service launches in a highly technical B2B context. I designed and wrote service pages and datasheets for solutions such as DRaaS and Storage Cloud, ensuring the messaging was consistent across product, design, and marketing. My work involved:

👉 In short: I made sure Adam’s highly technical services were presented in a way that was clear, consistent, and user-focused, supporting both sales and product adoption.