Habilidades profesionales
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Otras habilidades profesionales (19)
Sector de especialización
Inés en pocas palabras
I’m a fractional content strategist working with startups and scale-ups to build content systems that connect product, marketing, and UX.
I help teams clarify their messaging, streamline content operations, and create content that supports real business goals. Whether you’re launching, growing, or scaling, I’ll work alongside your team to bring structure, direction, and strategic focus to your content efforts.
Past clients include Preply, CaixaBank, Alan, and other high-growth companies across tech and fintech.
Experiencia
- FreelanceUX Writer & Content Designerenero de 2023 - Hoy (2 años y 5 meses)• Led content design and UX writing for multiple clients, ensuring user-centered, engaging, and conversion-driven experiences.• Developed multilingual content strategies, working with localization teams to adapt content across diverse markets.
- CaixaBankUX Writer & Content Designerenero de 2024 - enero de 2025 (1 año)• Optimized 80+ customer journeys and landing pages, refining microcopy, instructional prompts, and in-app guidance to improve usability.• Implemented data-driven content iterations, increasing user clarity and reducing friction in key banking interactions.
- PreplyCopywriter and Content Writerenero de 2024 - enero de 2025 (1 año)• Designed and optimized B2B and B2C educational content, improving engagement in language-learning journeys.• Worked closely with the localization team to ensure accurate and engaging multilingual content.
Recomendaciones externas
Formación
- Associate Degree in EnglishUniversity of BarcelonaBachelor's Degree in English Studies
- Master of StudiesUniversity of Paris 8Master's Degree in Gender Studies
- Master of EducationInternational University of La RiojaMaster's Degree in Education
Certificados
- Fundamentals of UX WritingUX Content Collective2023
- Content MarketingHubspot Academy2024
- Hubspot AcademySEO2024