Inès Meftah

Managed the configuration, maintenance, and quality assurance of promotional banners and campaign assets across Mango’s homepage and mobile app using CMS tools.

Conducted functional and content testing across various devices to ensure optimal performance and user experience.

Collaborated with internal teams, including designers and translators, to deliver high-quality campaigns within set deadlines.

Produced communication materials such as email campaigns and graphic assets to support marketing initiatives.

Identified and resolved issues related to banners, performing re-testing to guarantee final approval.

Oversaw project execution from briefing to implementation, ensuring consistency and alignment with Mango’s brand standards.

Led marketing initiatives encompassing campaigns, content creation, and event management. Generated qualified leads and supported sales efforts, contributing to successful product launches. Recognized for driving impactful campaigns and fostering company growth in the IT industry. Executed targeted demand generation campaigns, resulting in a significant increase in sales pipeline and conversion rates. Proficient in content creation and analytics, ensuring data-driven decision making for marketing strategies.

Spearheaded comprehensive social media content strategy, enhancing brand visibility and engagement across platforms. Managed CRM system to streamline customer communication and improve client relationships. Utilized HubSpot for effective marketing automation, campaign management, and lead nurturing initiatives. Analyzed campaign performance and KPIs to optimize marketing strategies and achieve maximum ROI.