José Mario Minutti Sierra

Experience in personnel management, including assigning tasks and monitoring their completion. Ability to set short-, medium-, and long-term strategic objectives and ensure that goals are met. Ability to plan and execute activities, as well as perform administrative tasks to optimize organizational performance.

Responsible for the publishing house's growth strategy, digital marketing, and brand positioning. Managed social media, advertising campaigns, and SEO to drive audience growth and project visibility. Integrated artificial intelligence tools and digital solutions for content generation, process automation, and data analysis. Implementing commercial initiatives (trade shows, giveaways) and optimizing digital operations, strengthening customer acquisition and retention.

Experience in high-impact academic research, building academic networks, communication, and writing. Publications include articles in indexed journals, chapters in specialized books, conference presentations, and moderation of sessions. Participation in conferences at European and Latin American universities.