Acerca de Carlos Arturo
# WHO AM I
I help marketing and CRM teams get more out of Salesforce Marketing Cloud — faster, with less manual work, and with AI doing the repetitive parts.
With 8 years building on SFMC across automotive, pharmaceutical, retail, and hospitality, I work where most consultants stop: at the intersection of platform expertise, custom development, and intelligent automation.
My clients don't hire me to set up email templates. They hire me when they need something built that didn't exist before — a Cloud Page that captures and processes leads faster, a multichannel campaign that outperformed standard cadence by 34%, or an N8N workflow that documents every SFMC configuration change automatically using AI Agents.
RESULTS
· 34% higher open rate with multichannel campaigns vs standard cadence.
· 40% reduction in campaign deployment time across SFMC multi-BU environments.
· 18% abandoned cart recovery rate.
· 2M+ subscriber records managed across high-volume SFMC implementations.
WHAT I BUILD
SFMC development & custom build
Complex AMPScript and SSJS logic, CloudPages, WSProxy integrations, REST/SOAP API, multi-BU architecture, data modelling for high-volume databases.
AI-powered marketing automation
N8N workflows integrating SFMC with AI models (Gemini, Claude), automated documentation, intelligent triggered campaigns, real-time data processing pipelines.
Atlassian ecosystem integration
Confluence auto-documentation, Jira + Bitbucket workflows, MCDev tool for SFMC version control.
CERTIFICATIONS
· Salesforce Marketing Cloud Developer
· Salesforce Marketing Cloud Email Specialist
· Salesforce Marketing Cloud Administrator
· Salesforce Associate
If you have a specific problem with SFMC — something that needs to be built, debugged, or automated properly — I'm available for a 30-minute call to assess whether I can help and what it would take.
Based in Pamplona, Spain. Working across European time zones. Available for project-based work and monthly retainers.
Español
Bilingüe o nativo
Inglés
Competencia profesional completa
Solo teletrabajo
Lleva a cabo sus proyectos principalmente en remoto
Experiencia
- Salesforce Consultant & DeveloperSalesforce Marketing Cloud Consultant & Developernoviembre de 2023 - Hoy (2 años y 7 meses)Pamplona, NA, SpainSenior Developer & Team Lead in Salesforce projects, driving success through best practices recommended by Salesforce. Skilled in implementation and integration between Salesforce and other clouds, leveraging the SFMC API to build seamless integrations with external systems. I define and execute marketing strategies that maximize the potential of SFMC. Proficient in Jira management and leading Scrum teams, ensuring smooth workflows with Confluence documentation. Key Expertise: Salesforce Marketing Cloud Migrations Salesforce Development & Integrations Designing Data Models for optimal SFMC performance Experience across various Business Sectors Integration of SFMC with data platforms via Mulesoft Development of innovative Digital Marketing Use Cases in the Retail Sector: Abandoned Cart Cross-Sell Strategies Product Recommendations Lead Nurturing RFM Analysis for customer segmentation ️️ Leading Agile Ceremonies: Sprint Planning Sprint Review Sprint Refinement Sprint Retrospective ️ User Stories: Descriptions & Acceptance Criteria
- Apache
En Malt
Experto en Salesforce Marketing Cloudseptiembre de 2023 - enero de 2025 (1 año y 5 meses)Desarrollo de un carrito abandonado utilizando la funcionalidad de Einstein Recommendations y Behavioral Triggers. - SANTALUCIA SEGUROS S.AConsultor técnico Salesforce Marketing Cloudseptiembre de 2023 - noviembre de 2023 (3 meses)Pamplona, NA, EspañaColaborar con todos los aspectos técnicos de Salesforce Marketing Cloud, desarrollando cloudpages, maquetación de emails, construcción de automatismos con consultas SQL. Interacción con las plataformas de desarrollo de la herramienta.
Reseñas
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Formación
- MongoDB for NodeJS DevelopersMongoDB University2018
Certificados
- Salesforce Marketing Cloud AdministratorSalesforce - Webassessor2023