Kike Illanes

• • Developed freelance photography and video projects for fashion, luxury, and art, creating content for GQ Portugal editorial, Cartier cover editorial, Louis Vuitton Editorial Fashion Film, KidSuper Show Paris Fashion Week, Louis XIII (the most expensive luxury cognac in the world), Product and AI, Centro Pompidou Málaga video art exhibition, CLOSED Valentine's Day Campaign, Weisanto Wedding Backstage

(Paris Fashion Week designers), Kaltblut Magazine, CITIZENK MAG, backstage shows at PFW (examples 1 , 2, 3), lookbooks and events.

• • Managed complete shoots and film productions—pre-production, lighting, colourimetry, art direction, and editing—ensuring technical and creative standards in editorials, fashion films, campaigns, and digital content for international brands.

• • Supervised the operation of the set, photographic equipment, and workflow, collaborating with stylists, art directors, designers, and models to ensure visual consistency and deliverables aligned with brand guidelines and commercial objectives.

• • Selected material, retouched, edited and delivered final content, contributing creative proposals and optimising resources for editorial projects, e-commerce, events, exhibitions and productions during PFW.

• • Led end-to-end content production for marketing campaigns, from conceptualisation to post-production.

• • Planned release schedules and coordinated internal and external teams.

• • Oversaw the adaptation of content across platforms and channels (e-commerce, social, paid, PR) in line with the overall content strategy.

• • Analysed trends and developed creative concepts, transforming strategic ideas into innovative content aligned with the brand.

• • Worked as videographer, photographer and editor for Paris Fashion Week and Haute Couture shows and performance.

• • Negotiated with agencies, production companies, freelancers, studios, talent, and suppliers and managed budgets for each project, monitoring actual expenses against planned expenses and optimising the profitability of productions.

• • Prepared call sheets, schedules, and shooting plans for content productions.

• • Created and optimised digital content for websites, e-commerce, social media and online campaigns.