Marang G.

Fat Cousins is a creative project requiring a strong, cohesive visual presence across digital and editorial platforms. As the sole Creative Director, I was brought in to define and lead the entire visual direction of the brand, from its strategic foundations through to day-to-day content production.

What I did:

— Defined the brand's visual identity: logo, colour palette, typography, and overall aesthetic direction

— Built a coherent design system to ensure consistency across all touchpoints

— Produced digital and editorial content with a focus on visual storytelling and brand narrative

— Created visual assets aligned with communication objectives and audience expectations

— Managed the full project lifecycle — from initial concept and client briefing through to final delivery

ACC (Automotive Cell Company) is a European leader in electric vehicle battery manufacturing, a highly technical, fast-moving environment where clarity of communication is critical. My role was to bridge the gap between complex engineering knowledge and the people who needed to understand and use it, designing onboarding and learning experiences that made technical content genuinely accessible.

What I did:

— Designed end-to-end onboarding experiences for users entering complex technical environments for the first time

— Structured user flows and information architectures to improve usability and reduce cognitive load

— Created interactive learning content, instructional videos, and structured training materials using Articulate 360 and After Effects

— Translated dense technical information, written by engineers, into clear, visual, and accessible content for end users

— Collaborated daily with engineers, product managers, and cross-functional teams to ensure technical accuracy and design consistency

— Contributed to measurable improvements in user autonomy and comprehension across the onboarding process

Big B's came to me with no visual identity whatsoever. I designed everything from scratch — solo.

This included the full brand identity (logo, colour palette, typography, brand guidelines), a print-ready menu, social media templates for posts and stories, and digital interface design for their online communication.

The challenge was creating something cohesive and memorable from nothing, that would work across both print and digital touchpoints, and feel right for a restaurant audience.

Deliverables: Logo & brand identity · Print menu · Social media templates · Digital interfaces

Timeline: July 2024 — ongoing

Role: Sole designer — concept to delivery