Acerca de Pilar
Do you need to work on your brand and your website with strategy?
Hi!🙋🏻♀️ I'm Pilar, 𝐔𝐗/𝐔𝐈 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫 & 𝐢𝐥𝐥𝐮𝐬𝐭𝐫𝐚𝐭𝐨𝐫 specialising in 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 for health & wellness brands.
✨ Since 2012 I have been helping businesses to 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐰𝐢𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐡𝐞 𝐯𝐢𝐬𝐮𝐚𝐥 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 of their brands so they can get better and longer relationships with their clients. My methodology is the following:
𝐁𝐑𝐀𝐍𝐃 𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐘 = VALUES + BRAND STORY + USP + PERSON-CENTERED + MARKET & CONTEXT + USER JOURNEY+ BRAND COMMUNICATION
So, how could I help you?
✦ With a 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐛𝐫𝐚𝐧𝐝 audit where I check all your branding and you will know what following steps you should follow with your brand.
✦ Developing your whole 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠
✦ Creating strategic illustrations for your app/ web
✦ Designing your 𝐰𝐞𝐛 𝐨𝐫 𝐚𝐩𝐩
✦ All 𝟏𝟎𝟎% 𝐜𝐮𝐬𝐭𝐨𝐦𝐢𝐬𝐞𝐝 service
ESP ------->
¿Necesitas trabajar en tu marca o web/app con estrategia?
Hola! 🙋🏻♀️Soy Pilar, 𝐔𝐗/𝐔𝐈 e 𝐢𝐥𝐮𝐬𝐭𝐫𝐚𝐝𝐨𝐫𝐚 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 especializada en 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐞𝐬𝐭𝐫𝐚𝐭𝐞́𝐠𝐢𝐜𝐨 para marcas de la salud y el bienestar.
✨ Desde 2012 ayudo a empresas a mejorar con estrategia la comunicación visual de sus marcas para generar así una relación con sus clientes mejor y más duradera. Mi metodología es la siguiente:
𝐁𝐑𝐀𝐍𝐃𝐈𝐍𝐆 𝐄𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐈𝐂𝐎 = VALORES + HISTORIA DE MARCA + PUV + PERSON-CENTERED + MERCADO Y CONTEXTO + USER JOURNEY+ COMUNICACIÓN DE MARCA
Entonces, ✨¿Cómo puedo ayudarte?✨
✦ Con una auditoría 𝐝𝐞 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐞𝐬𝐭𝐫𝐚𝐭𝐞́𝐠𝐢𝐜𝐨 donde revisaré todo tu branding para darte los pasos a seguir con tu marca.
✦ Diseño de tu 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠
✦ Creando ilustraciones estratégicas para tu app/ web
✦ Diseñando tu 𝐰𝐞𝐛 𝐨 𝐚𝐩𝐩
✦ Siempre con un servicio 𝟏𝟎𝟎% 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐝𝐨
Español
Bilingüe o nativo
Inglés
Competencia profesional completa
Francés
Competencia profesional básica
Acepta trabajo presencial
Algarrobo (hasta 20 km), Málaga (hasta 10 km)
Experiencia
- Ana Rivero
En Malt
Brand strategist and visual designerSALUD & BIENESTARoctubre de 2021 - noviembre de 2021 (1 mes)Grenoble, Francia✦ Strategic consulting session✦ Visual design for branding: defining colour palette, premium typography and visual identity. - Pilar Rios DESIGNERIllustrator | Visual Designer | Brand strategistAGENCIAS DE SUBCONTRATACIÓNseptiembre de 2019 - Hoy (6 años y 9 meses)Grenoble, Francia✦ Managed digital projects from concept to final hand-off.✦ Present and communicate the new designs to client marketing teams, aswell as business stakeholders and executive leadership.✦ Collaborated with copywriters, project managers and tech teams forproject planning and brainstorming.✦ Audit current services and provide design solutions to solve user needsand business challenges through user research, information architecture,prototyping, visual design and interaction design.✦ Define the main goals of the businesses through strategic consultingsessions with clients.✦ Design graphic assets and identities.✦ Design and development of the online store, membership site andcorporate websites.✦ Designing strategic illustrations and icons for business websites.
- novva_ marketingUX/ UI Designer | Visual designerAGENCIAS DE SUBCONTRATACIÓNmayo de 2018 - agosto de 2019 (1 año y 3 meses)Barcelona, Catalonia, Spain✦ UX/UI Design for interactive websites✦ Visual brand design (logo design, colour palette, typographies, pattern design)✦ Online shop design✦ Wordpress web design
Reseñas
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Formación
- Soy Personal BranderEscuela Brandea2020♢ Strategy to get your brand to be different: how teaching a client to be different in order to stand out by being aligned with their values and with the essence of who they trully are. ♢ Monetization strategy: how to define your niche, the client's vital moment, the unique selling proposition, how to define services. ♢ Communication strategy: what elements are better to communicate and enhance, what type of communication strategy maximise, how to find your voice, which channels are the most appropriate for your brand.
- Postgraduate in Design of Applications and Services for the networkEscola Universitària de Disseny i Enginyeria de Barcelona2018Focusing in the full experience for the user: ♢ Conceptualize and develop proposals for digital services and businesses on the internet Strategic definition and value proposals ♢ Planning of implementation road maps ♢ UX design ♢ Interface design ♢ Interaction design ♢ Development of technological proposals such as databases, programming languages or API integration ♢ Understand the Characteristics of the digital technological ecosystem ♢ Understanding and applying methodologies for planning and managing agile projects. ♢ Understanding and applying the methodology of interactive product design, the stages that configure it and its iterative nature. ♢ Analysis of the social context, identifying opportunities and posing innovation challenges that promote digital transformation.