Roger Franch

Artesana is a food and beverage service company that aims to work with major hotel chains and restaurant groups to offer them a high class quality of craft products from the best local producers from different regions of Spain. In its phase one it's wholly focused in craft beer; with a wide selection and variety of beers, easy-to-drink for craft beer lovers and those who want to know more. As a founder role I have been working closely with craft beer owners and brewers; I have worked together with Concha Studio in the creation of Artesana's branding, and developed the B2C strategy through social media and ad spending. In the meantime, B2B is our main focus where we work closely together with my partner in developing custom proposals for clients from all over Spain.

Stats:

-+50 breweries contacted and interested

-23 breweries selected for first phase

-4 trips personally meeting brewers and breweries

Skills Developed: Company Founding, Partner Management, Negotiating, Sales, Corporate Relations, Price Strategy, Web Design, Branding, Communications, Social Media, Photo Production, Video Production.

PR expansion to United States and Central America. Researching potential clients, key people and ESOs in both markets. Contacting with potential leads to find interesting expansion and business opportunities for the client.

Clients: Bridge for Billions, Fresh People, Ucademy, Shakers, Libre Foods

Skills Developed: Business Development, Market Research, Public Relations.

Business Consultant for Aire Brand, a multiproduct shop from Barcelona, that works with women worldwide to make craft products available in digital channels. Working closely with the founder in the business model from scratch, and building the brand, the storytelling and the digital marketing strategy. Also developing photography skills in creating the whole catalogue for the brand.

Skills Developed: Digital Marketing, Photography, Storytelling, Branding, Business Development.