Soledad Abella

I craft and coordinate customer communication strategies that strengthen connection, clarity, and consistency across all journeys and channels within a European automotive OEM.

Key responsibilities and achievements:

• Coordinating multi-channel marketing and customer communication projects across 7+ European markets, ensuring alignment across teams.

• Email campaigns: Coordinating and implementing email campaigns, developing an efficient process to manage email campaigns.

• Product launches: Coordinating with teams across the company to ensure customer-centric launch readiness.

• Customer service email strategy: Driving the creation and rollout of standardized email and communication templates, improving customer experience and process efficiency.

• Communication journeys: Developing a visual system for mapping customer communication across touchpoints, used cross-functionally to identify and improve key interactions.

As a freelance content marketing specialist I’ve created impactful content strategies across various channels, for both B2B and B2C audiences. My work has spanned social media, web content, and print, always with a focus on delivering engaging content that strengthens brand presence.

• Grew Engagement and Awareness: Developed content strategies and social media campaigns (both organic and paid) that increased followers, boosted engagement, and expanded brand awareness.

• Co-Wrote an International Guidebook: Contributed research and writing to a Barcelona guidebook published by one of the world’s leading travel publishers. The guide is sold globally online and in bookstores.

• Tailored Content for Varied Audiences: Created content in multiple formats, adapting tone and style to resonate with B2B prospects, existing clients, and general consumers.

• Collaborated Across Teams: Worked closely with founders, partners, research teams, content marketing teams, and web developers to align content initiatives with broader business objectives.

• Social Media Management: Defined and implemented social media strategies to promote brands effectively, ensuring consistent messaging and engaging storytelling.

En The Barcelona Diaries comparto información útil, recomendaciones e inspiración sobre Barcelona, ocupándome de la creación de contenido, fotografía y redacción de todo el contenido publicado. Algunas de las marcas con las que he trabajado son Airbnb, Visit Barcelona, Centauro Rent a Car, Hotel Fairmont Rey Juan Carlos I Barcelona, Estee Lauder y muchas otras marcas, hoteles y restaurantes de Barcelona.