Clara Masip Baugh

Hi, I’m Clara, a bilingual English–Spanish content specialist, raised between both languages thanks to my family background and shaped by years of living and working around the world.

I have 16+ years of experience as a content specialist, having worked for renowned companies including Booking.com, eDreams and Mango, where I learned content from every angle: Brand & Content strategy, localization, UX writing, copywriting & content marketing. Over time, I climbed the corporate ladder into content manager roles for international startups, building teams, workflows and content systems that could scale across markets.

In 2017, I founded bobsagency.com, a bilingual content agency with a clear mission: to help tech-driven brands leverage the full power of content as a strategic vertical, and to take part in projects from beginning to end to drive meaningful results. We offer content strategy, writing and operations across brand, product, website and marketing channels, creating clarity, trust and real impact.

We’ve built a solid portfolio with global names including Indra, Repsol, WIO Bank and ROCHE, along with numerous startups worldwide. I lead a stable international team of content specialists working remotely across different countries.

Over the years, I have invested in a strong multidisciplinary foundation: Graphic Design degree, UX/UI postgraduate studies, Content Design certification, and ThePowerMBA + SEO and marketing studies, a mix that allows me to understand digital projects end-to-end and collaborate effectively with cross-functional teams and stakeholders. I’m currently specialising in AI strategy with a special interest in AI ethics.